Word 2016 table of contents spread apart

Word 2016 table of contents spread apart how to#
Word 2016 table of contents spread apart pro#

Turns out, theyвЂ™re also on online-more than 80% of this generation reports that they are on Facebook, MySpace (what?!) and Twitter. Gen Xers are busy! TheyвЂ™re dealing with children, paying mortgages and tuition, and working a LOT. This generation remembers how video killed the radio star and are more pessimistic about having enough money to retire. Think of the 40-year-old who went to high school in the 80вЂ™s and hated the first Bush era, and is now working in green energy and has little kids to contend with. Gen Xers are now juggling child care, homeownership, and reaching the peak of their careers. Gen X is the smallest generation, born between 19 and often referred to as the bridge between Millennials and Baby Boomers. Marketing to Generation X Who are Generation Xers? Boomers are more likely going to be okay with splurging on themselves in retirement.

No one wants to be drinking $7 wine in their 60вЂ™s, or buying used furniture on Craigslist for the house they just downsized to after their last 25-year-old moved out. There is a huge opportunity to grab those extra dollars that Boomers are dishing out! Try marketing full-price or вЂњtop-shelfвЂќ products to them. The over-50 crowd accounts for 50% of all consumer expenditures, but we marketers are only spending 10% of our budgets on them. According to the AARP, US adults over 50 spend $3.2 trillion annually and have accumulated $15 trillion in financial assets which is greater than the total GDP of countries such as Italy, Russia, the UK and France!

Word 2016 table of contents spread apart pro#

What better way to not be pushy than to ask if theyвЂ™d like to add $10 per month for an extra 100GB of storage? According to Pro salesman Jeffery Gitomer, upselling can also help build better relationships with your customers itвЂ™s also much easier to upsell than to generate a net-new sale!Д«aby Boomers are entering retirement or have been enjoying retirement for a few years already-something theyвЂ™ve worked tireless to achieve. They tend to like knowing the value of a service-how it will make their lives easier-without feeling pushed. In particular, this generation is a fan of entertainment, wine, and buy the most prescription medicine (IвЂ™m not kidding!). Go for the Up-SellДЄ great way to capitalize on the extra cash Baby Boomers are dishing out is to utilize up-sells. If you can prove that your product is great quality and will be necessary for an indefinite amount of time, you should be able to acquire some Boomers as customers. Same thing happens when my aunts discover their favorite wines, they will buy every bottle Trader Joes has as if itвЂ™s Apocalypse Now. When my uncle heard a rumor that his favorite deodorant (Old Spice Original) was changing their formula, he went out and bought enough to last him the rest of his life. My aunts and uncles fall into the Boomer generation, and if I have learned anything from watching their shopping habit it is loyalty. Surprisingly, this generation even spends the most on technology-everything from premium cable to the latest smartphone. Boomers have the highest value as consumers in the market today! They spend the most money on each shopping trip, and as they are hitting retirement, they are more likely to splurge on items that arenвЂ™t on the grocery list. The Boomers are the most likely to misunderstand Facebook remarketing ads clogging up their Newsfeeds but still be receptive to direct marketing/sales tactics they like to talk to real people. According to Pew Research, by 2014, 65% of adults aged 50-64 used social networking sites, with the vast majority engaging with Facebook to revive вЂњdormantвЂќ relationships.

Word 2016 table of contents spread apart how to#

As their younger counterparts have taught boomers how to use technology, this generation is slowly embracing it. Baby Boomers were born between 19 and grew up during the American-dream, white-picket-fence era of post WWII. The group who still leaves and listens to voicemails. Marketing to Baby Boomers Who are Baby Boomers? Now, on to the generational marketing strategies. According to Wikipedia, a generation is defined as вЂњa cohort of people born within a similar span of time (15 years at the upper end) who share a comparable age and life stage and who were shaped by a particular span of time (events, trends and developments).вЂќ Generational marketing is a marketing approach that uses generational segmentation in marketing communication. Short on time? Get our (free!) All-Star Playbook to Online Advertising, to read later. In this post weвЂ™ll examine the best online marketing strategies for targeting three key generational demographics.